Camden Connection works to pair community members with services they need, such as housing, food, healthcare, and preventative care resources. The organization had low brand awareness and no distinct campaigns to drive the organization and several grant-funded initiatives. Our team was tasked with raising the organizations awareness and developing creative campaigns to inform and attract residents to the services available in the community.

Since Camden Connection works as a conduit for area residents to access resources, the word “together” was a clear choice for branding the organization and initiatives. With the base word in place, our team explored the demographic targets of the campaigns to craft images and messaging that would resonate with the intended audiences.

Using the organization’s mission, our team developed the tagline “Stronger Together” for the overall brand. The “Stand Together” initiative tagline was created to represent the mission of Camden Connection’s Suicide Prevention Project, while the “Thrive Together” tagline is used for the organization’s Youth Alcohol & Substance Abuse Prevention Program. 365’s graphic design team employed consistent elements across all campaigns to create a cohesive brand identity.

Located just 12 miles from downtown Atlanta, Clayton County, Georgia had not experienced the same levels of development – both economic and residential – as other metro counites had in the past decade plus. The county seal had effectively served as the logo for several years and there was no clear branding to reflect the current state or future aspirations of the county and its diverse population.

The home of Hartsfield-Jackson Atlanta International Airport, Clayton County also has excellent access to major interstates, making it a pre-eminent location for high-tech logistics and distribution companies and a hub for many airport-related enterprises and support businesses.
While Clayton is a largely suburban community that maintains a small-town feel, it offers all the amenities of a major metropolitan area. Residents enjoy affordable housing options, low cost of living, excellent parks and recreation amenities, along with ample business and employment opportunities.

Visually, the new Clayton County logo utilizes an array of colors, reflecting the area’s diverse population. Graphically, the “C” icon looks like a globe and an airplane icon is featured prominently to show the county’s connection to the global economy. The font for the county name under the icon is one-of a was created by in-hour by our design team. The tagline, “Cc: Clayton connected” address further Clayton’s premier physical location for transportation, access to global markets, and proximity to Atlanta. While “Cc:” can stand for Clayton connected, it is a play on the common email feature to carbon copy, or “Cc:” someone else in a message. This marketing slogan “Where the World Lands & Opportunities Take Off,” serves two distinct purposes. First, it serves as a notifier or reminder that Hartsfield-Jackson, the world’s busiest airport, is in Clayton County. Second, it takes an optimistic view for opportunities of all types.

A Methodist retreat on St. Simons Island along Georgia’s coast, Epworth by the Sea was unable to break into other markets outside of their traditional church retreat group. While the organization could count on youth and adult religious groups, the campus is open to bookings by secular groups for conferences, weddings, and events, as well a small groups, families, and individual vacationers. Based on the client’s existing marketing, there was a distinct need to connect with younger generations of group bookers and also showcase the campus as a coastal respite for travelers of all ages.

With a strong track record as a brand and many generations of visitors, Epworth by the Sea needed to jump into the 21st Century with it image and website. Our team worked to find a balance between the memories that had been created on the campus and the opportunity for new memories to be made by families and individual vacationers or secular and religious groups.

With the mission of harnessing the heritage of the campus yet pushing it into the future, our team created a logo and graphic identity that spoke to an expanded target market, while inserting subtle allusions to the Methodist mission of the organization. We made sure to use colors that were inviting, but not flashy. In addition to the branding, the organization’s website was cleaned up and modernized for clarity and improved user experience.

Located on the southwest side of Atlanta, Coweta County’s geographic location was once perceived as a negative factor for the area. While north of Atlanta, Gwinnett, Fulton, and Cobb counties were experiencing rapid growth in population and business, Coweta County grew at a more relaxed pace.

The community strengths included proximity to state highways and Interstate 85, the airport, developable land with infrastructure in place, and a location only 20 miles from the Hartsfield-Jackson Atlanta International Airport, all of which pointed to future prosperity.

Coweta County is now known as “Prosperity’s Front Door,” a county that stands on its own as a place where businesses, families, and professionals prosper and have all the attributes in place to ensure future growth.

Port Wentworth is a quaint city just outside of Savannah. It has beautiful natural resources and a sweet, small-town atmosphere. However, Port Wentworth’s assets have yet to be optimized for tourism. There are no boat ramps for the river. There are no public visiting hours or tours for the Ford Plantation. And there are no kayak tour companies.

With 12 comfortable, reasonably priced hotels, Port Wentworth is a convenient location for budget-conscious Savannah visitors, which total almost 14 million per year. Over 8 million of these visitors stay overnight. Acquiring a small percentage of that market would have Port Wentworth hotels consistently booked at full capacity.

The brand capitalizes on proximity to “Savannah”. By describing Port Wentworth as the FRONT porch of Savannah, we are tagging the location as visible and extremely convenient. It also establishes Port Wentworth as the perfect vantage point for taking in the area’s natural resources. Graphics include a porch with a rocking chair, lemonade and sweet tea - which the welcome center actually serves.

Georgia State Parks/Coral Hospitality were seeking to increase profitability and visitor loyalty at their properties, especially Amicalola Falls State Park and Lodge and Unicoi State Park and Lodge. In order to do this, they needed to change public perception from an ordinary state park experience as day-trip locales to an unforgettable vacation in a destination.

To reach millennials, who spend approximately $200 billion a year on travel, the state parks needed to package an experience for the public much like a cruise line packages an entire vacation for its passengers.

Amicalola Falls State Park and Lodge and Unicoi State Park and Lodge were branded the “Adventure Lodges of Georgia.” The brand captures the essence of places where families, corporate groups, and daredevils alike discover extraordinary parks and excitement through such activities as zip lining, archery, survival camping, and more. A tagline was developed that serves as a descriptor and a call to action: “Begin your adventure today!”

Thomasville was seeking to bring higher-paying jobs to the area since Thomasville Furniture moved overseas. The community wanted to create a brand that reinforced the furniture-making heritage since knowledge of the history is so widespread, while also attracting a younger culture to the area.

To create a vibrant economy, Thomasville needs to attract a work age market of 25-45. Before that can happen, the community needs to attract higher paying jobs by capitalizing on its resources including a strategic location and educated workforce.

Thomasville was branded the “Seat of global opportunity.” The brand captures the essence of the furniture-making heritage and the fact that Thomasville’s strategic location and available resources make the community a major player in global economic development. A secondary tagline was developed that serves as a call to action: “Thomasville GO!” The tagline appeals to a younger culture and spurs the brand’s momentum throughout the community, region, state, and nation.