Philosophy & Process
Branding is what people say about you when you leave the room,
so why not give them something amazing to talk about?
Our team of researchers, writers, public relations specialists, and designers will help you brand yourself successfully and position your business or community for the future with memorable messaging, logos, ad design and more!
Branding and strategic plans must begin with your past experiences while replacing any preconceived ideas with facts that will allow you to set attainable goals and put into place viable execution strategies. The research we do at 365 Degree Total Marketing will unveil the true personality, promise and essence of your organization or community and will lead to establishing an effective strategic plan, creation of the perfect positioning statement, and design of memorable logos and stunning visual marketing campaigns that will carry your brand into the future.
We research the quantitative data, such as demographics and labor market, and combine the results with qualitative data derived from a community psychological profile and SWOT analysis to arrive at a complete picture of the community.
Our designers then use the data to create multiple appropriate brand concepts to present to the organization or community for final selection.
- Community Immersion
- Strengths, Weaknesses, Opportunities, Threats (SWOT) Analysis
- Focus Groups
- Logo Design
- Tagline Development
- Marketing Campaign
- Strategic Plan
Following selection of the brand, 365° will work with you on ways to implement the brand to ensure it is effective.