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Branding your ideas into something great!

Port Wentworth Chamber & CVB
Chatham County, GA

  • Challenge

    Port Wentworth is a quaint city just outside of Savannah. It has beautiful natural resources and a sweet, small-town atmosphere. However, Port Wentworth’s assets have yet to be optimized for tourism. There are no boat ramps for the river. There are no public visiting hours or tours for the Ford Plantation. And there are no kayak tour companies.

  • Critical Insight

    With 12 comfortable, reasonably priced hotels, Port Wentworth is a convenient location for budget-conscious Savannah visitors, which total almost 14 million per year. Over 8 million of these visitors stay overnight. Acquiring a small percentage of that market would have Port Wentworth hotels consistently booked at full capacity.

  • Branding Results

    "Savannah’s Front Porch”
    The brand capitalizes on proximity to “Savannah”. By describing Port Wentworth as the FRONT porch of Savannah, we are tagging the location as visible and extremely convenient. The word “PORCH” evokes hospitality and feelings of a warm welcome. It also establishes Port Wentworth as the perfect vantage point for taking in the area’s natural resources. Graphics include an actual porch with a rocking chair, lemonade and sweet tea. The welcome center actually serves tea and lemonade now during certain hours.

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