365 Degree Total Marketing understands that every business, community, and destination has its own character, edge, and appeal, which is why you’ll never find cookie cutter shapes in our supply closet.
With team leaders trained in the psychology of colors and shapes, 365 Degree Total Marketing will delve deeply into what makes your organization or community unique. This process usually begins with a SWOT (Strengths-Weaknesses-Opportunities-Threats) analysis and psychological profile. We often start by asking participants to describe their community as if it were a color, a shape, a vehicle, or other seemingly unrelated object. The psychology surrounding the descriptions, combined with fact-based research such as demographic data, helps to develop the conclusions that drive the branding and logo development process.
Our team of graphic designers will develop approximately 50 logo concepts based on the results of your SWOT analysis. The designers consider your color, shape, font style, and other preferences before creating logos that are 100% unique to you. And, because our individual designers each have their own style, you will be able to choose the style that most appeals to you.
Once you have selected a logo, 365 Degree Total Marketing will supply you with the logo in all its variants so that you have it for any potential usage, from four-color offset printing, to screen printing to embroidery on apparel items. Your logo will be accompanied by a logo standards booklet that explains the psychology behind your logo, and how and when to use each variant logo.