The Rise of Sleep Tourism

In the fast-paced world we live in, where the demands of work and personal life often leave us fatigued, the importance of quality sleep cannot be overstated. Recognizing the integral role sleep plays in overall wellness, a new trend is emerging in the travel industry - Sleep Tourism. This wellness concept revolves around the idea that travelers are increasingly seeking destinations and accommodations that prioritize and enhance the sleep experience.

The focus on Sleep Tourism is poised to reshape the way we travel, encouraging individuals to invest in their sleep and overall well-being, like staying in well-appointed hotel rooms and even yurts that face the rising sun outdoors.

• Did you know? The National Sleep Foundation suggests that most adults need seven to nine hours of sleep every night.

Beyond the best mattress and a quiet space, the crux of Sleep Tourism lies in the experience of sleep-friendly environments, with features such as blackout curtains, noise reduction technologies, and premium bedding. The emphasis is on creating a serene atmosphere that fosters relaxation, ensuring that visitors can enjoy a restful night's sleep away from the stresses of everyday life.

In addition to enhancing the sleep environment, Sleep Tourism also places a strong emphasis on promoting overall wellness. Travelers are increasingly seeking destinations that offer a range of fitness options to help them stay active and maintain a healthy lifestyle while on the road. From state-of-the-art gyms to outdoor yoga classes and spa treatments, these options contribute to a holistic wellness experience, ensuring that travelers can find a balance between rest and physical activity.

As the wellness trend gains momentum, Sleep Tourism influences the choices travelers make when it comes to food and beverages. Many are opting for non-alcoholic alternatives, recognizing the impact of alcohol on sleep quality.

Menus with ingredients that are sourced locally help us trace the literal roots of our foods and are higher in quality for vitamin and mineral supplements. Hotels and eco-resorts are responding by expanding their menus to include a variety of non-alcoholic beverages that contribute to better sleep and align with the overall wellness goals of travelers when choosing premium food and drink experiences.

Travelers are expected to actively seek out products and brands that align with the better-for-you imperative associated with Sleep Tourism. From sleep-inducing aromatherapy products to wellness-oriented travel accessories, there is a growing market for items that enhance the travel experience while prioritizing sleep and wholistic well-being.

As the destination marketing business sector becomes increasingly aware of the importance of sleep in maintaining a healthy lifestyle, Sleep Tourism is emerging as a natural extension of the wellness travel trend. Sweet dreams await!

MJ Benjoseph, Regional Marketing Executive
365° Total Marketing specializes in destination marketing and placemaking across 19 states; working closely with chamber of commerce and convention and visitors bureau executives. Have a question or want to share an idea with our team? Please contact us today!