Put Your Best Face Forward: The Importance of Your Custom Logo

A logo is more than just an attractive image; it's the foundation of your brand identity. Think of it as the face of your company – it's the first impression people have, and it sticks in their minds. A well-crafted, fully branded custom logo can make or break your business.

Why is a custom logo so important?

• First Impressions: Your logo is often the initial point of engagement with potential customers and clients.
• Recognition:A distinctive logo enables people to recognize and remember your business.
• Differentiation: A custom logo differentiates you from your competitors.
• Brand Consistency: A strong logo guarantees consistent branding across all media.
• Trust: A professionally designed logo communicates credibility and instills trust.

A custom brand logo is a versatile asset that you can use in countless way:

Digital

• Website: Your logo is the centerpiece of your website. Ideally it should be placed in the header and in the footer.
• Social Media: For brand recognition, using the logo consistently across all social media platforms is essential.
• Online Advertising: Display your logo prominently everywhere online, from banner ads to social media ads.
• Email Signatures: Don’t miss the opportunity to reinforce your brand with a logo in your e-signature.

Print

• Business Cards:A printed business card is still necessary for networking. Make sure your logo is on yours.
• Letterhead:Your logo on official correspondence gives your communications polish.
• Brochures and Flyers:Your logo belongs on all your marketing collateral.
• Packaging: If you produce physical products, make sure you incorporate your logo into your packaging design.
• Merchandise:Branded merchandise can help increase brand awareness, especially if it becomes a fashion or lifestyle statement.

Elsewhere

• Vehicle Graphics:Your logo on your car or van turns your vehicle into a mobile billboard.
• Signage: Clear and visible signage is critical on and in front of your building, whether it's a storefront or an office building.
• Promotional Items: Branding giveaway items, aka “swag,” helps increase brand awareness. Put your logo on mugs, t-shirts, and a variety of other items, then give them away..
• Internal Communications:Using your logo on internal documents, presentations, and employee materials helps build team cohesion and loyalty.

Remember: Be consistent. Use your logo consistently across all platforms and materials. Consistency is what creates a strong brand. When you invest in a custom brand logo, you make a significant investment in the future of your business. Your logo is a visual representation of your brand's personality, and helps to communicate your business’ values and mission.

365° Total Marketing, an award-winning, integrated marketing agency based on St. Simons Island, GA, has extensive experience in branding and logo development, digital marketing, agency media planning, custom publishing, photography, videography, and website development. For more than 35 years 365° has worked with clients throughout the United States to attract customers and investment nationally and internationally. The company and our clients have won hundreds of marketing awards. Employing a full range of talented professionals to fulfill clients’ marketing needs, 365° Total Marketing truly goes five degrees beyond for our clients. For more information on everything 365° Total Marketing offers, call 1-800-697-5568 or go online to www.365DegreeTotalMarketing.com.