Do Human Designers Take Precedence Over AI-Generated Designs?

Artificial Intelligence – or AI – is making significant strides in the field of design. We are looking into the future at a changemaking turn in technologies. While AI evolves, it is the human side of us – the human designers – who still hold a crucial advantage in creating truly impactful and effective visuals. Here's why:

1. Deep Understanding and Interpretation:
• Humans possess a deep understanding of human behavior, psychology, and culture that AI simply cannot replicate – yet? This allows people to design visuals that resonate on an emotional level and tap into the subconscious desires of a target audience, leading to stronger engagement and brand connection.
• AI, on the other hand, relies on algorithms and data sets that may not always accurately reflect the nuances of human emotions and cultural contexts. This can result in designs that feel generic, uninspired, and even offensive.

2. Creativity and Originality:
• Human designers possess a unique ability to think creatively and craft truly original concepts. They can draw inspiration from a wide range of sources and synthesize these influences into something new and unexpected.
• AI algorithms tend to produce designs that are derivative and predictable, often mimicking existing trends and styles.
3. Adaptability and Problem-Solving:
• Human designers are adept at adapting to changing circumstances and solving unexpected problems that may arise during the design process. They can think critically and adjust on the fly to ensure the final product meets all client requirements and objectives.
• AI systems are often inflexible and struggle to adapt to changes or unforeseen challenges. They may require significant reprogramming or adjustments to produce a different output, making them less efficient and adaptable.
4. Human Touch and Emotional Intelligence:
• Human designers can infuse their work with a touch of humanity and emotional intelligence that AI simply cannot match. They can evoke specific emotions, create a sense of atmosphere and authenticity, and tell compelling stories through their visuals.
• AI-generated designs often lack this emotional depth and can feel cold and sterile.

5. Collaboration and Communication:
• Human designers can collaborate effectively with clients and other stakeholders to understand their needs, vision, and goals. They can communicate their ideas clearly and concisely, leading to a more collaborative and successful design process.
• AI systems lack the ability to communicate effectively and collaboratively. They may generate designs that are not aligned with the client's vision or that miss important details and considerations.

At 365° Total Marketing, we believe in the power of human creativity and expertise. Our team of experienced and passionate designers utilizes their deep understanding of human behavior, coupled with the latest design trends and techniques, to create visuals that stand out from the crowd and achieve your marketing goals.

Contact us today to discuss your design needs and discover how our human touch can make a difference for your brand. The design team at 365° Total Marketing creates each unique design project in-house: websites, print materials, logos, videos and more. The half-dozen designers on staff have acclaimed experiences in creating dynamic visuals that are fresh, modern, and on-trend.

- MJ Benjoseph, Regional Marketing Executive
365° Total Marketing