Great Branding Starts With Great Research
Community Involvement!Who knows your community better than the residents & businesses?
What are your unique characteristics?
What are your strengths, weaknesses, opportunities and threats?
External Feedback!What do your visitors think about your community? Will they come back? Why or why not?
What are your competitive communities doing well and good that sets them apart?
Why did businesses leave or not select your community?
Effective Strategic Plan!Research will unveil the true strengths of your community and will lead to setting an effective strategic plan, creation of the perfect positioning statement, and development of your memorable brand. Research comprises surveys and interviews, a community psychological profile to determine the most representative shapes and colors, and competitive analyses of surrounding communities.
Our research team consists of trained journalists who know the best data sources in each category for destination research and competitive analysis: Workforce, Demographics, Business Infrastructure, Transportation, Healthcare, Education, Quality of Life.
Our staff understands how to analyze the data and how to set up strategic and actionable goals based on the results.